![]() Four of the 12 race Arenacross series events will be held in conjunction with the flagship International Motorcycle Shows brand, Advanstar will offer a Mega Motorcycle Weekend to fans, racers, sponsors, and supporters alike. The Arenacross Championship Series will kick off its national professional and amateur racing tour at the Fort Worth Convention Center in Fort Worth, Texas on November 4-6, 2005 in conjunction with the 25th Annual Cycle World International Motorcycle Shows Presented by Toyota Trucks. More, from another press release issued by Advanstar: ARENACROSS CHAMPIONSHIP SERIES ANNOUNCES RACE SCHEDULE IN TWELVE MAJOR MARKETS Bigger Air”¦Better Tracks”¦More Speed”¦ Coming Soon to a City Near You FORT WORTH, TX - Advanstar Communications – a leading publisher of print, event, and online media for the powersports, off-road, and automotive aftermarket industries - today released the schedule for its 2005-2006 Arenacross Championship Series. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe. Advanstar serves business professionals and consumers in these industries with its portfolio of 55 expositions and conferences, 55 publications and directories, 75 electronic publications and Web sites, as well as educational and direct marketing products and services. (is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. RPM drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track keeping them passionate, competitive, and connected. Powered by Advanstar reaches 2.5 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Powered by Advanstar is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries with a dominant portfolio of magazines, shows, websites, and races for vehicle industry professionals, trade buyers, and enthusiasts. For more information please go to (1-81) or to (1-86). They come in three great flavors Original Citrus, Wild Berry and Zero Carb. Their support for our creative media solutions across our races, shows, magazines and websites is testament to Advanstar’s rapid growth in the auto media sector, and our continued investment in expanding our consumer portfolio.” About BooKoo Energy Drinks BooKoo energy drinks are available in three sizes from the World’s biggest 24-ounce can to the smallest and most powerful, a concentrated 5.75-ounce “slammable” size that’s perfect for a fast blast of pure energy. “We’re delighted to have BooKoo Energy Drinks as the title sponsor for Arenacross. We see this as a natural fit, and look forward to a great season of Arenacross racing.” Danny Phillips, Advanstar’s Executive Vice President, furthered the sentiment. “With a great TV and promotional package, exciting special events and features, superior service and now a great series sponsor in BooKoo, we will succeed in our goal to reinvent Arenacross.” John Polk, founder of BooKoo Energy Drink shared, “We’re very excited to be the title sponsor of such an important and high-impact race series with RPM. “Our mission remains simple to engage our customers with More Speed, Bigger Air and Better Tracks, “ said Kidd. Factory teams and independent riders will race for the largest race and championship purses ever posted. 4-6, 2005 and wraps up with the finals in Tulsa, Oklahoma, from Feb 10-12, 2006. This winning combination of superior product, power and marketing savvy has quickly made BooKoo a major force in the energy beverage market, and uniquely parallels our own racing vision.” The BooKoo Arenacross Championship Series is a 12-event race series that kicks off in Fort Worth, Texas, Nov. “BooKoo combines great tasting energy drinks, a passion for their business and more than a little attitude. “BooKoo is the perfect marketing partner for our new Arenacross series,” stated Mike Kidd, Advanstar’s Race Director. a leading provider of print, event and online media for the powersports, off-road and automotive aftermarket industries today announced that BooKoo Energy Drink has signed a multi-year agreement as the title sponsor of its new Arenacross Championship Series. BOOKOO ENERGY DRINK NAMED TITLE SPONSOR OF ADVANSTAR’S ARENACROSS CHAMPIONSHIP SERIES Power-Packed Partnership for Off-Road Racing Debut Santa Ana, CA Advanstar Communications, Inc. ![]()
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